Did you know that the 360 photos and videos° are they booming as a tool to present products and services, and increase your sales?
The media are constantly evolving, and in the commercial environment, be up to date with New technologies are essential to keep us at the forefront in terms of tools and strategies that gain greater acceptance by consumers. This can make a difference when your target audience decides to choose your product or service, or that of the competition.
Viewing and acquiring products and services through virtual media, has become a trend especially among consumers who, due to distance and/or time, cannot do so in person. This is how today, virtual resources such as 360° photos and videos, have become more than a truly efficient alternative for the commercial sector.
Las 3D virtual views, such as 360° photos and videos, are a way creative and entertaining of Build customer loyalty and attract new ones. They have a very interesting presentation and arouse curiosity among users, encouraging them to click thanks to their easy accessibility, convenience and little time to invest.
Las 360° photos and videos They generate optimized content and they improve the user experience, reducing doubts about the item or service, speeding up the purchase process and reducing the percentage of returns, especially in sectors such as technology where users are more concerned about the characteristics of the product.
These virtual presentations of images and videos come from the new technological trends of virtual reality (VR) and augmented reality (AR), and they make it possible to see an object or place in three dimensions on a screen, allowing the user to interact freely with the object or space; he can control the speed of rotation, see in all directions, make stops, enlargements, etc., just by moving his mouse or his touchscreen.
La 360° photography consists of the union of several photographs taken at different angles of the same place, which come together to achieve a spherical or 360-degree panoramic photograph.
Las 360° photos and videos offer a very favorable experience for users, which, of course, generates many benefits for companies. Let's look at some of its advantages:
Las 360° photos and videos they are tools that allow us to provide users with a greater amount of information about their brand, platform or product in a creative and convenient format to receive, which makes them an excellent marketing tool. They generate a much larger sales opportunity than a static image offers.
Keeping up to date with trends and the way you present new content allows users to know your company is always innovating. This means that your brand is viewed as something that will last over time, which will attract the attention of your audience and will remain expectant in every step you take.
With the 360-degree technology, time and distance limits will not be a problem. These tools allow you to transfer the consumer to the exact space where you would like them to be, so that they can experience it in a very real way, as if they were there. This doesn't matter where you are or if you have a limited amount of time.
There are still companies that are reluctant to technology, and some others only implement the most traditional means in their marketing strategies. For this reason, users currently value finding stores or companies that offer different means and tools to make their experience better and better. So, to have 360° photos and videos demonstrates that the company is committed to more complete ways of displaying its products, which makes users remember that brand before others that don't have them.
Who doesn't want to increase sales for their business? Implement 360° photos and videos allows a significant increase both in visits to the store and its products, and in sales, increase considerably. These tools streamline decision-making and reduce cart abandonment.
Las 360° photos and videos they are the perfect complement to marketing campaigns on social networks and on websites; they are a creative way to showcase your products, facilities and services. In addition to being pleasant to the eye, interactive and informative. So don't wait any longer, and provide an entertaining experience like this to your target audience.
In Xnova 360° we create immersive and interactive experiences through the virtual reality and Augmented reality. Contact us.
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