Many educational institutions have implemented 360° virtual tours to attract more students and promote enrollment. Un Virtual Tour 360° It's a lot more effective than the use of still images or the usual videos that were used until a while ago.
Las educational institutions they can receive students from many cities and countries, who, when choosing the institution or university of their choice, carry out prior research that is very relevant to their final decision.
This is why educational institutions, from schools to universities, must be at the forefront with innovations Technological. In addition to the great economic, social, business and consumer changes that we are currently experiencing, people's habits and routines are constantly changing, avoiding at all costs investing their time in long trips, standing in lines or unnecessary visits, or simply not having enough time.
Colleges and universities are integrating these virtual tours to attract new students, showing their campuses and the institution's history in a virtual, interactive and modern way. Do you want to know why the Virtual Tour could it make a difference whether or not you prefer an educational institution? We'll tell you about it below.
Representatives and students evaluate several factors for choosing a college or university, and among the most important, in addition to the educational level, are the physical facilities of the institution, which are decisive in the choice process.
The image that is projected from the infrastructure of an academic institution is essential to transmit a professional, organized and comfortable image to carry out the educational process, so representatives and students choose to visit the institutions during their selection process. However, these visits are not always possible.
Thanks to new technologies and the implementation of the 360° Virtual Tour it is possible to visit the physical facilities of an academic institution from a computer, tablet or mobile device. Where with high-resolution photographs they can virtually explore a physical space, offering a real experience without the need for the person to travel from the comfort of their home.
Un 360° virtual tour offers an experience, where the user can explore a place with total autonomy, from the screen of their device with an internet connection, and this is a great advantage for the brand to be able to approach its consumer in an effective, real way and offering trust.
However, the advantages offered by 360° virtual tours they go far beyond those we have already mentioned. So, let's describe in detail the benefits it brings to a university or any academic institution, the implementation of virtual tours on their website.
Improve the visibility of your website: By incorporating a virtual tour on the website of your institution, you will gain greater visibility, because it allows Google to increase the organic ranking of your website in the search engine, making it rise in positions in search results, that is, it increases your positioning SEO. This is because, more people will find your content relevant and useful and will spend more time on your website.
Competitive advantage: A virtual tour can represent something Very exciting and visual for the target audience of a university, since they will not have to consume and process a large amount of plain text or extensive information. East toured it is also usually engraved in students' memories, unlike institutions that only show images. Thus, the campus will be placed ahead of the competition.
It's easy to share: It provides a great facility To campus for share the journey in your digital media such as website, social networks and even in Email Marketing campaigns. With this you will achieve Attract more people to your website and you'll get bigger scoping, thanks to how easy it is to share it with more people.
Savings on travel costs: There is no need to schedule tours for a specific day or time and students get good savings on traveling to visit the campus, with a more accessible way to meet the facilities and have a first approach memorable, without traveling.
However, it does not only represent savings for students, since, implementing a virtual tour only requires a single investment, so it can be used as many times as necessary and on all your digital channels.
Un 360° virtual tour may be the key point in the decision making from a potential student who is interested in your campus. In addition, it offers you better visibility on the Internet, much more attractive, highlighted and positioned within search engines.
In Xnova 360° we create immersive and interactive experiences through the virtual reality and Augmented reality. Contact us.
Visit our social networks Facebook, Instagram and youtube, and find out about our new projects.
