4 benefits that a 360 virtual tour will bring to your business
The application of 360 virtual tour for companies and all types of businesses is gaining more and more popularity in a time when technology continues to surprise us with its advances and the benefits it achieves in the commercial sector, both for the supplier and for the customer.
Businesses that have implemented the virtual tours, have been able to show their customers what their business, facilities and products are in a more accessible and very direct way. Do you want to know how? Let's see below.
What is a 360 virtual tour?
Through a 360 virtual tour it is possible to see a space in all directions in a fun and interactive way. This can be achieved by walking around freely virtually by simply moving the cursor or through virtual reality glasses and it is used to observe the space that surrounds us as if we were in that place.
Un 360 virtual tour is done using special cameras that experts use to Capture every corner of space and be able to capture it in images that you can move freely and in 360 degrees, so that you can observe absolutely everything that surrounds you. It's a complex process of taking images and editing, which requires specialized hands to obtain a high-quality result to present to your clients.
Learn a little more about the topic, in the following video:
Why use a 360 virtual tour?
This innovative form of advertising is definitely more striking and attractive for your customers, compared to a simple static image that may not give a correct perspective of what you want to show, since:
The size of the space is not clear: Even if you specify the dimensions of each corner, the correct perspective of the size can always be better understood from all angles.
It is difficult to understand the distribution of the place: showing businesses or properties through a static image doesn't allow your client to be clear about where, for example, the door of the place is, “is this window for the main room or the living room?” , “where's the closet?” , “Oh! , this is the closet; no, wait, is this the one in the other room?” , “Is the bathroom close to the kitchen or to one of the rooms?” , “What is the closet in the room with bathroom?”
The other alternative, such as simply making a video, also has its drawbacks compared to 360 virtual tour, because you limit your client to seeing only what you show them and they will not be able to see details of the place that you may have overlooked while recording the video. And it may generate distrust, because he may think that you avoided showing a certain space because of a specific problem.
Take a look at this incredible project we developed:
How does creating a 360 virtual tour benefit you?
They speed up the purchase decision and build trust: Until when will you lose customers who can't go to see what they're going to buy in person? If you allow your customers to know and test your product or service before buying it, they will have more reason to know that they are making the right decision, because they will have all the answers right in front of their eyes. This will save them the hassle of having to wait for an in-person appointment, spending time getting to the place (which may even be in another city or country) and saving time to make a decision.
Your website visits and your presence on social networks improve: The virtual tours are highly visited on the websites that make them available to users, thanks to their great visual appeal and interactivity. They are also entertaining and allow users to interact for a long time on your website. In this way, The number of visits to your website and the uptime of users increase.
They allow your customers to have autonomy to complete the journey: through a 360 virtual tour you will provide your client with the peace of mind of being able to take the tour 24 hours a day, 7 days a week. So, for him, there will be no closing time and he can even show the tour to other people, such as family members, who influence his purchase decision.
They have a greater impact on business visibility: the transparency you can offer your customers with a 360 virtual tour generates greater exposure for your brand and a higher conversion rate. Just as you will make a difference in your business compared to other companies of your competition that have not yet implemented it.
In short
Implement a 360 virtual tour will contribute considerably to the growth of your business or company, and is currently being implemented with great success in the real estate, tourism, education, entertainment, and many more sectors.
