La Augmented reality is achieving an increasing reach on social networks due to the increasing integration of the technology offered by these channels. For this reason, currently, many businesses, brands and companies implement the augmented reality on social networks to achieve a greater connection with your target audience.
La Augmented reality was implanted in the social networks and we currently consume it on a regular basis, usually for entertainment purposes; we commonly find it in Instagram filters and Snapchat where elements are added to user photos or videos. Surely you have already used the famous “dog ears” or you have put on some Instagram filter that modifies the features of your face and puts makeup on you, right? Well, these are some of the wonders that the augmented reality on social networks.
AR consists of superimposing digitally generated images on the reality that surrounds the user. In this way, reality is “augmented” with better experiences.
However, its use does not apply only to entertainment, as brands are discovering the true potential of Augmented reality and its application in marketing strategies. Therefore, there are already several ways to use it on social networks to attract greater attention to your products or services and to grow your business.
Let's see in this article how augmented reality is applied to social networks.
Among its currently available uses, the Instagram filters are one of the applications of augmented reality on social networks most popular, and are being used both for entertainment purposes and in brand marketing strategies.
The ability to create your own Instagram filter, so that it optimizes your brand image and is attractive and easy to share on networks, it gives you the possibility to multiply your reach and attract more users.
Many famous brands already implement the augmented reality on social networks to generate greater interaction from their followers.
In addition to this, many brands and stores are choosing to allow their customers to test their products through Augmented reality, although in this case it is difficult to compete with the experience in a physical store, it is an excellent tool that complements the service to the user, providing them with a previous experience to test the products in an entertaining way
In addition, you have developed strategies so that customers can try on makeup products, sunglasses and even try out what different models of furniture for their home look like.
Augmented reality is very easy to distribute, and there are currently many smartphones on the market that support augmented reality and allow more and more users to enjoy augmented reality filters that we find on social networks such as Instagram and Snapchat.
Las social networks are massive platforms used by millions of consumers who are looking, among other things, for distraction and entertainment, what they do right place to carry out our best marketing strategies using AR.
Social networks are constantly being searched new ways to interact with users, gain greater reach and offer experiences that they really want to try and recommend. For this reason, these platforms have offered greater opportunities for developers and brands, to create your own filters and enjoy their benefits.
If we compare the AIR with other reality technologies, we can place it in the middle of the virtual world and the real world. It is a technology that is increasingly gaining popularity, allowing virtual elements brought to the real world to provide a immersion experience to the user.
The use of augmented reality on social networks optimizes the user experience, retains attention for much longer, helps generate noise around the brand, improves the Engagement and boosts shopping.
Brands need to adapt to new and future trends in social networks to make the most of this opportunity. La augmented reality on social networks can be used as part of your Digital Marketing strategy to encourage user interaction and gain greater visibility, by offering entertaining and interactive experiences.
In Xnova 360° we create immersive and interactive experiences through the virtual reality and Augmented reality. Contact us.
Visit our social networks Facebook, Instagram and youtube, and find out about our new projects.
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