Companies have found in the technology large number of ways to market your products and services, and to be preferred by their target audience. But do you know what role the Augmented reality in this regard? Keep reading and find out everything!
Currently, we have several alternatives to interact with our environment, not only physically, but also virtually.
La Augmented reality It's a technology which uses digital media to offer interactive experiences to users, through the combination of the virtual and physical dimensions, making it possible to mix the two through devices such as Smartphones, Webcams, tablets, etc.
How is this possible? Basically, it allows us to visualize the physical space using these devices, being able to add and incorporate virtual elements to this reality in real time. This is how it differs from the virtual reality, because the latter offers an immersive user experience in a 100% digital world, creating a reality completely alien to the physical environment.
We are becoming more and more familiar with the virtual environment and the fact that you can combine it in this way with the Real world, offers us a large number of benefits in the business environment, optimizing operational processes and improving planning.
In Xnova360 we use Instagram as a platform for RA visualization and it is used to share with other users:
The use of Augmented reality in companies generates important advantages in aspects such as:
La Augmented reality allows users to have a greater amount of information about the product they are interested in, allowing, for example, to have a clearer view of what the product would look like in the environment in which they want to use it, making decision-making more effective and reducing return rates.
Let's look at this example of Augmented reality:
Through the Augmented reality you can take the training of your workers to another level, reducing the use of physical resources in practice, which means a reduction in costs, time savings and optimization of tasks, allowing for a great improvement in manufacturing processes.
Customer satisfaction is the most important thing in the commercial sphere, therefore, the Augmented reality It is a resource that improves the customer experience through interaction with digitized products and their application in the real world, being able to build user loyalty through entertainment.
La Augmented reality It is also a tool that can provide us with interesting metric and statistical information, taking the form of interacting with our customers and translating them into relevant data about their preferences between products, the aspects that most attract their attention, the time they spend evaluating a product, and more key information that allows us to have bases to focus our marketing efforts and campaigns in the right place.
With the possibility of placing digital elements in the real environment, the Augmented reality offers a large number of possibilities and solutions to be used in any type of company or industry; it is very versatile for use in the education, health, retail or Retail, real estate, tourism, entertainment, marketing, and more.
Its applications are wide; it allows, for example, to show what products or furniture look like in specific physical spaces; to give practical instructions to complete specific actions; to guide users to locations, locations, buildings or to explore places they have never visited; explain how a service works; do costume tests, and a host of other options.
In this way, the Augmented reality seeks to enrich the user's perception of the real world with the use of these graphic elements, without interfering with their abilities to interact with the environment, communicate with other people and carry out their activities.
La Augmented reality offers a large number of benefits and applications, regardless of the sector in which your business operates. Just by clearly defining your objectives and having a lot of creativity, you can take advantage of this unique opportunity to take advantage of what technology offers us; there is no doubt that this tool will generate important transformations in the business and industrial sector.
In Xnova 360° we create immersive and interactive experiences through the virtual reality and increased. Contact us.
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