La Augmented reality little by little it has been introduced into our daily digital lives, and this is because many companies have been implementing it to enjoy its multiple benefits.
You may have already stumbled across social networks such as Instagram, with some very fun filter that allows you to wear extravagant glasses (that move with you), or allows you to place a dancing cartoon in your hand or on some surface... Well, let us tell you that you have found a augmented reality filter for Instagram. This is how immersed this one is! technology in our virtuality (and reality)!
That is why today we decided to talk to you about some of the large companies that have applied the Augmented reality to obtain greater visibility, promote a product or service, improve the customer experience, generate interaction, increase your sales... In short, to enjoy the multiple benefits that this tool offers us. Let's see what they are!
La Augmented reality has numerous applications, and the examples we are going to mention represent just some of the many possibilities that this technology offers us to implement within our business strategies. Some of them are:
This is possibly one of the most famous examples of Augmented reality. Niantic, the American company that developed this famous video game, used augmented reality to create an interactive concept in which players must search for and capture characters from the well-known saga Pokemon, and fight with them.
The interesting thing is that these characters are hidden in real-world locations (yes, in the city where you are) and users, with the help of their GPS, must physically move around different parts of the city in search of their Pokemones, whose different species appear depending on the area visited.
Thus, when you focus your camera at the place where a character is located, it will appear on your screen as if you were seeing it through the lens of your device's camera.
The famous Swedish multinational that manufactures and sells furniture, IKEA, It has an app for Augmented reality to improve the customer's online shopping experience and help them make better decisions, by allowing them to visualize what the furniture they are interested in will look like in their homes before buying it.
With the possibility that customers can see in advance how a product will influence your daily life, decreases the likelihood that they will return it, since they can better analyze the product and its application in space right from the start.
Lacoste applied another example of Augmented reality, by merging this incredible technology with 3D product scanning. Thanks to this, at its points of sale, the brand allowed its customers to see what sneakers looked like on them, placing their feet in an AR area and then trying them on through their smartphone, and they could also customize the sneakers virtually.
Mercedes Benz Use the AIR with your intelligent virtual assistant Ask Mercedes, allowing drivers to scan any control element of their vehicle and obtain information about its functionality. Users can also ask questions about problems or faults in the operation of their vehicle.
In this way it is like the Augmented reality can also help users avoid customer service personnel, providing automated self-service support after making a purchase, just by pointing their phone at the item they want information about.
This clothing brand has used the Augmented reality in several presentations. One of them was in 2018 where he used AIR to publicize their new footwear line, CityRoam.
Making use of the main screen of Callao City Lights in Madrid, they implemented a creative interactive experience which allowed the public to participate in a game where a giant boot could be seen falling on the place. The public could throw this boot through the air, as if it were a ball, during a countdown that ended up taking people to remote settings in Madrid, allowing them to discover the city from a very fun point of view.
Like these brands and companies, many others have enjoyed the benefits of augmented reality and have managed to improve the different experiences of their customers and collaborators.
If you, as much as we are, have been curious and would like to see more examples of AIR, we invite you to see our various projects of augmented reality filter for Instagram, where just by scanning the QR code and focusing the image you'll have a lot of fun.
In Xnova 360° we create immersive and interactive experiences through the virtual reality and increased. Contact us.
Visit our social networks Facebook And Instagram and find out about our new projects. Like this one that we present to you below:
