A video was produced using special effects and advanced 3D modeling and animation techniques. The creative concept revolved around his iconic household box, showing how it could contain any product the user wants, especially highlighting the variety of foods available. The animation made it possible to visualize in a dynamic and attractive way the versatility of the service, reinforcing the brand's promise. The result was a visually striking piece that connected with the audience by effectively conveying the breadth of possibilities offered by Rappi.