La technological evolution it constantly brings us news that will be key in our future. And one of these advances that has given the most to talk about has been the Facebook Metaverse, an interactive world of VR which is currently under development, and which promises to change the world of the internet.
But, the Metaverse was invented by Facebook? Not at all! This network isn't as new as it seems. However, it has decided to bet on this technology and get the most out of it.
This network is made up of varied virtual worlds that have been connected thanks to Blockchain. And, currently, the Metaverse has an estimated value of 500 billion dollars, and this number is expected to continue to increase over the next few years to reach unimaginable numbers.
The word Metaverse was first used in the science fiction novel written by Neal Stephenson, Snow Crash, in the year 1992. And it is used to describe an immersive and multisensory experience; a 3D virtual world that can be accessed online using devices virtual reality and Augmented reality, which make it possible for the user to interact within it as they would in the real world.
The term “Metaverse” could be understood as a parallel universe, made up of different virtual worlds connected to each other, where the real possibility of interaction between users is one of its great advantages. Can you imagine being able to enter a parallel universe and interact with other people, shop, work, etc.? That is, to have a virtual life, very similar to the real one. This is as if it were a video game of VR on a large scale.
In this space, reality is actually enhanced by digital layers, and in the virtual world it persists as in the real world. This could represent a great business opportunity for everyone. And we are talking about something that could become the next evolution of the Internet, or its extension.
Although experts in the field point out that it is still too early to know the magnitude of Facebook metaverse, the projections open the door to many possibilities and to the commercialization of products, both digital and physical, and there is even talk of the role that all cryptocurrencies would play.
Thus, we would have the possibility of having a physical reality, in which we are and we communicate, and our virtual reality In the Metaverse, where we will no longer only communicate, but we will be there, interacting with other people and living a different experience in a digital world that persists like the real world, where you cannot pause because “life goes on”, but when we go out and re-enter, things will have changed both in the social dynamics of communication and at the industrial, economic or labor levels.
Although it is too early to have clear expectations about what may happen in the future, Facebook has stated good expectations and hopes that the Metaverse can offer as many opportunities as in the real world, since they assure that it will be the work of many companies that will make interoperability possible between them, their products and users spread all over the world.
These companies will gradually shape the Metaverse until we make it a daily part of our lives, where we can create our businesses, live social lives with other people; buy a virtual car or a virtual apartment while we are moving forward in the metaverse. It's a promising possibility.
El Metaverse promises to be a key player in the digital revolution that surprises us more and more every day, bringing to the table important changes that could come to business models. El Metaverse could be an ideal space to generate sales and attract customers in the virtual world.
The possibilities in terms of the way of doing business in the metaverse are many; it is possible that it is a world full of micropayments, where selling products can become an effective way of earning a living; it is also possible that transactions in this virtual world work with a system of “tokens” equivalent to real money, which could generate new jobs; it would also be a great opportunity for the advertising sector, where brands would publish on the streets or even sell replicas of real products, such as vehicles, clothing or technological products.
El Metaverse promises to improve our lives and offer us more possibilities and opportunities, such as those we have in the real world.
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